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Most of the Credit Union Credit Card portfolios have similar issues:
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Low Growth – Credit Union Credit Card loans have grown 31% in the last five years, while all loans grew by 65% in the same period. |
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Shrinking utilization – Credit card utilization is 39% compared to 43% five years ago. Shrinking penetration – Member penetration is 14.1% compared to 16.8% five years ago. |
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Low and stable delinquency and losses – Both below 1.5 |
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Key Opportunities
- Optimize portfolio with regard to objectives such as growth, customer satisfaction and profitability, Loss rate
- Increase balance growth with targeted line increase, balance transfer and check programs based on potential utilization criteria (minimize contingent liability)
- Create deeper relationships by cross-selling and enhancing credit card programs utilizing the customer relationship and account data
- Establish revised member credit card solicitation programs
- Develop and implement more effective portfolio management tools, along with metrics and dashboards
- Continue to control losses as a key objective.
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